Design · Branding
Echo → Resonance
Identity for a wearable pin that turns your surroundings into music
Resonance is a brooch that makes music in real time: it listens to the world around you, the tilt of your body and how fast you move, and turns them into a track that is only yours. The project started as Echo, a darker concept built on waveforms, and became Resonance, built on bright blocks of colour that overlap the way sounds do.
Four colours, four syllables: the name splits into re / so / nan / ce, and each part takes a corner of the tile.
Brief
A wearable device in the form of a brooch that creates personal music in real time. It reads the surroundings (sound, light, temperature), the tilt of the body and the speed of movement, and composes a track that changes with what you are doing.
Music generated from many inputs is several things meeting and becoming something new. So the identity is built on bright colour blocks and the places where they cross. Four colours, four syllables: the name splits into re / so / nan / ce, and each part takes a corner of the tile.
From Echo to Resonance
The first concept was called Echo, “the sound of your life”. It was black and white and grainy: waveforms, blurred light, then overlapping colour fields that glow out of the dark. It had its own carriers and a billboard campaign: “Echo. Find out what your life sounds like.”
I reworked it into Resonance, a name that simply sounded better. The darkness went, the colour moved into flat overlapping blocks, and the name split into four syllables.
Result
A small brand for a device: the split wordmark and colour tiles, 3D renders of the pin, and merch that carries the colour blocks, from a tote to a sweatshirt, a T-shirt and a cap.
Credits
- Mockups: stock templates
- Billboard background photograph: stock
HSE Art and Design School, BA Communication Design